KILMEADEN X MELT DOWN
INSIGHT:
The challenge was to combine two strong Irish brands in a bold, creative takeover of the entire Meltdown restaurant. By re-branding the restaurant, re-vamping the menu and most importantly, re-inventing the way consumers viewed Kilmeaden cheese.
STRATEGY:
For 2 deliciously cheesey weeks Kilmeaden teamed up with Meltdown to create a limited time only menu packed full of the best… Kilmeaden. The content created for both the Kilmeaden and the Meltdown social pages ensured they were optimising the reach and impact through every platform available. #SamboEnvy
SOLUTION:
The menu featured 5 special sambos, including one created by James Kavanagh, the takeover of the space with the aim of gaining the hearts and hungry appetites of the consumer!
RESULTS:
– Over 3,965 toasties sold over two weeks
– Reach of 1,492,282 from Kilmeaden Instagram content over two weeks
– +17% Retail sales
