GOOGLE NON MARKETING EMAIL CAMPAIGN BRAND REFRESH (UI DESIGN) 
As the designer I designed key business communications that acted as vital touchpoints between Google’s products and millions of global merchants. Working on transactional and account-related emails for Google Business Profile and Merchant Center, I combined fast-paced production with a focus on clarity and user action. During a 2024 brand refresh, I helped modernize these communications — introducing bold text treatments, color-emphasized keywords, and contextual UI imagery that reinforced trust and usability. My work helped ensure that every message not only communicated critical information but also reflected the evolving Google brand with precision and consistency.
UI imagery and contextual photography
To improve both usability and visual impact, we replaced line-based illustrations with real UI imagery and contextual photography in business communications. This approach reinforced visual consistency between emails and the product experience, reducing friction for merchants completing tasks. Real interface previews guided users with clearer expectations, while authentic business images added relatability and trust — crucial for transactional and account-sensitive communications. The result was a cleaner, more actionable design system that strengthened clarity, confidence, and brand alignment across touchpoints.
As a UI designer on Google’s Business Communications team, I focused on crafting scalable, high-fidelity email designs for Google Business Profile and Merchant Center. These communications supported millions of businesses with account updates, transactional notifications, and product workflows. In 2024, I contributed to a significant brand refresh, introducing bold typography, color highlights for key actions, and UI-based visuals that aligned emails more closely with Google’s product interfaces. Balancing speed with precision, I ensured every design met Google’s evolving brand standards, accessibility guidelines, and the practical needs of small businesses and merchants worldwide.
